How to find a profitable niche for your blog in 2022

You are planning to start a blog, but you are not sure where to start?

Finding a profitable niche for your blog could be a great way to get your business on the right track. According to the recent finding, there are over 600 million blogs on the internet. That means your blog should be unique and on point.

Blogging helps you become more visible on the internet. It is an essential tool that drives organic traffic to your website. The more visitors you get – the higher chance for potential customers.

Writing blog posts is more than just writing. They aim to provide valuable information to your visitors and help you build trust and authority for your brand.

To do this, you should have a clear picture of your audience and their needs. If you skip this step, you will probably be blogging about things that your visitors don’t find interesting.

That’s why deciding on your blog niche is the first step before you even start your blog. It will give you a direction and a clear idea about what to write.

Besides this, you will provide valuable content for your visitors, and they will know what to expect from your posts.

In this article, we will explain a blog niche and what you can do to find it.

What is a blog niche?

Before you start a blog, determine your goals. Do you want to start a blog and write about anything that pops into your mind? Or do you have a specific topic you want to write about on your blog?

If the second option sounds like you, then you need a blog niche.

A blog niche is a particular topic that will be your main focus when creating content. It should be something you are interested in, and it will inspire you to learn and write about that continuously.

If you choose a profitable blog niche, but it is not something that lights a fire under you, it will be apparent, and you will quickly lose interest. 

You can go even further and find a micro niche. A blog niche covers several topics. For instance, in lifestyle blogs, you can write about 10+ different things. A micro niche focuses only on one topic.

With micro niche, you will drive more traffic to your website in less time. Also, it will rank you higher in search engine results because it will understand the content on your website.

Although getting more traffic in less time sounds good, micro niche blog is not something to go for if you want to have a profitable business from blogging.


Finding a blog niche will give you a direction. It will help you know where you are going rather than going with a flow. There are several benefits of having a profitable niche with low competition:

Reliable audience

When you start a blog, you want to build a community of people interested in your writing. If you write about general things, like lifestyle topics, it is not specific enough, and it can be challenging to create a group of people interested in the same thing.

For example, lifestyle blogs are pretty much about anything. It makes it difficult to understand what your audience wants to read.

On the other hand, if you write about a specific topic and provide valuable content, your audience will find you. People will keep coming back if they are interested in learning more about your niche.

Chances are they have people of the same interest, and word-of-mouth is a good marketing strategy.

Better SEO performance

SEO wants authentic and valuable content. That is the concept of niche blogs. You specifically target the needs of your audience and provide relevant content that will give them what they are looking for and keep them satisfied.

These blogs increase the opportunity of internal links since you are writing on topics that are intertwined. In this way, search engines will understand your site better and rank you higher in a search result.

Increased income

It is not a secret that blogging can make a good passive income. With a well-targeted audience, you will bring a lot of traffic to your website, and that will boost your visibility on the internet.

Being visible on the internet can help you have a clear picture of what ads you can sell on your website. You can specifically target the needs of your audience and advertise products are services that your visitors can use.

Better organization

Blogging can be time-consuming, especially if a good organization is not your strong point. Good organization is almost half a job done, and it can save you from feeling stressed all the time.

With niche blogs, you know what to write about because your target is to reach your audience. You can come up with unique blog ideas by doing a keyword research niche. In that way, you will find plenty of ideas that can target the needs of your audience.

Opportunity to grow

When you start a blog on a specific topic, you publish articles that include in-depth information on a given topic. Your blog niche aims to answer diverse questions that the target audience may have.

By approaching a specific topic from different segments, you eventually develop a solid knowledge about it. You don’t have to be an expert once you start blogging about it. Just be willing to learn and find more about your niche.

That is how you get the opportunity for personal growth and development.

How to find your niche?

When you understand why having your niche is essential for a successful blog, it’s time to learn how to find it.

First, make a list of things that you enjoy learning about in your free time. Give yourself 5-10 minutes, grab a piece of paper and write down anything that comes to your mind. If you get stuck and cannot come up with anything, think about the newsletters you enjoy reading or your favorite magazines. Also, consider your previous jobs. During this period, you developed some expertise that can help you.

Now go through the list and organize the words by grouping them into categories. For example, you enjoy finding new recipes and love cooking for your family. Mark it in the Food category. Do this until you put all words into categories and ask yourself if you enjoy learning and writing about these topics.

Understand that this is not your short-term project but something that you need to commit. Be honest with yourself and ask yourself if you can write more than 50 blog posts on the topic of your choice.

Once you have unique niche ideas on your mind, it’s time to see what other people think. First, run your niche ideas through Google Trends and see if your topic has increased or decreased interest. If you notice that people are getting more interested, that can be a good sign.

However, research a bit deeper. Do a keyword research niche to understand the needs of your audience and competition. It is best to have a profitable niche with low competition. In that way, you can get more traffic.

At this step, you should have a better picture of the blog niche and target audience. Now you should see if that is one of the most profitable niches. To do this, you can see how your competitors do that. Find some successful blogs from your niche, and see the ads they advertise. See what do they write about in their posts and where do they focus.

It will help you narrow your niche on a specific topic that you will write about in your own, authentic way.

Most profitable niches

If you want to have profit with your blog, you should know your audience and the market. You want to create content that will meet visitors’ interests. Finding your niche is not something you do every day, so here are the most profitable niches in 2022:

  • Health and Fitness (yoga, weight loss, meditation, mindfulness, personal growth)

  • Cryptocurrency (latest news, predictions)

  • Travel (city guides, traveling during COVID-19, backpacking)

  • Finance and investment (financial independence, personal finance)

  • Real Estate (housing trends, home maintenance)

  • Food and Recipe (organic food, home garden)

  • Tech (latest gadgets, how-to lists)


Starting a blog might seem like a complex and challenging thing. It can be if you don’t have a clear idea of what your main goal is.

In this article, we explained the importance of a profitable niche and how to find it. Writing in-depth about one specific topic is what blog niche is all about. First, you should brainstorm your ideas. Then, put them into categories to understand the areas of your interest. Pick the ones you’d enjoy writing about for the long haul. And if the statistics say your idea is among the most profitable niche, start crafting a plan to get your business going as soon as possible.

What steps did you follow to find your niche? Let us know in the comments.

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