How to choose a catchy domain name for your website?

Do you find yourself brainstorming creative domain name ideas but cannot decide which one suits your business?

Don’t worry the most people feel that way during that process.

According to statistics, there are 367.3 registered domain names in 2021 so far. That means the chances to find a short and catchy name are not that high.

Over the last two years, the number of registered domain names has increased. The latest situation caused people to notice the convenience of online shopping, and it has become more popular for successful businesses working on their online presence.

Besides your brand, a domain name is something that sets the tone for your business and makes people remember you. With the rising competition, it can be challenging to find something unique, short, and memorable. Different tools can help you generate new ideas, like a domain suggestion tool. With this tool, you can come up with a creative and fresh idea.

Before we explain 10 things you should consider when choosing your domain name, let’s define it and see why you should care about it.

What is a domain name and why it is important?

A domain name is the name of your web address. It is what people type in to reach your website. A domain name is unique, and you cannot use the same domain name twice. It is just like your phone number or address. 

Having a catchy domain name is just as powerful as having a good brand name. It should describe what your business stands for so visitors can get an idea just from simply looking at it. It is what helps people remember you, so it is vital to keep it short and straightforward.

Also, a catchy domain name can help you increase traffic to your website. With so many online competitions, it can be challenging to stand out. Plenty of people offer similar services, and no matter how unique your brand might be, it can be challenging to get people to notice you. But, with a catchy domain name that is straight on point, people can see what services you offer, and in that way, they are more likely to click and visit your website.

A domain name consists of two parts:

  • A top-level domain
  • A second-level domain

A top-level domain is the last part of a domain. That refers to the .com section in a web address. It serves to indicate the purpose or the location on the web.

A second-level domain is a section before .com. For example, if your website is Digital.com the second-level domain is Digital. The second-level domain is an essential part of the domain name because it should describe your business.

Follow these 10 tips for your catchy domain name

1. Be unique and brandable

Nobody likes copycats, and no one can do business the way you do. So pick a catchy domain name that is going to represent what your brand stands for.

For example, if you do website design, do not just use generic keywords and stuff them into your domain name.

Be creative.

Ask yourself: “What does my business stand for? How can I help the customers?” and come up with new words that stand for something.

In this way, you will stay unique, plus it is more likely that people will remember you.

If you cannot come up with anything, you can always use a domain suggestion tool.

2. Make your domain name catchy

Another way to help people remember you is to use a shorter name. They are easy to type, so people are likely to remember them.

Also, experts say that shorter domain names get more traffic. To support this, include the keywords but do not make it too long.

The ideal length would be between 6 to 14 characters.

Do not be surprised to see that most short names are not available, so stick to the first tip and make it unique and brandable. Use the domain suggestion tool if you cannot come up with fresh ideas.

3. Avoid double letters

If you are looking for possible typos, this is where you find them.

Using double letters is not a good idea because people will usually get it wrong. In this way, you will send your visitors away and lose lots of traffic.

Remember, you want to keep it simple and avoid any frustrations that typos can cause.

4. Keep away from hyphens

Along with double letters, using hyphens in your domain name can lead to loss of traffic caused by typos.

They are hard to pronounce, and some people might even forget about a hyphen in your name.

Moreover, avoid putting anything that is not a letter in your domain name. Double letters, hyphens, numbers – they are all difficult for verbal communication, so try to avoid them.

5. Choose a catchy domain name that is easy to spell and say

You want to make it easy for people to find you. Use a domain name that people can instantly type as you say it.

It can be easy to get carried away with unusual spelling or slang. But in this way, people can easily misspell your site and end up in a completely different place.

When choosing a catchy domain name, try it out by telling your friends about it. If they can pronounce it and type it without confusion, then you are good to go.

6. Use your keywords wisely

You may think that we only use keywords in content, but including it in your domain name can do wonders. It helps Google understand what your website is about and so it can be ranked higher. 

Be careful with this because if you include many keywords, Google will see it as genetic.

So do your research and use the domain suggestion tool to generate some creative domain name ideas.

Other tools that can help you to find keywords are Keyword Generator and Google Keyword Planner.

7. Choose a Top-level domain that is right for your business

A Top-level domain is a suffix that comes after the name of your website. You probably know it as .com, .org, .net., and more. These are the most common ones.

Although there are plenty of different TLDs, we suggest you go for the most popular one – .com

Why?

According to recent statistics, over 52.3% of people use .com in their domain name. It is widely known, and people are used to it.

If your desired domain name is not available with .com, try .net or .org. If they are not available, maybe you should think of a different domain name using a catchy domain name generator.

8. See the broader picture

Having your niche is just as important as having a well-known brand. When choosing your domain name, you should think of the long-term goals.

Your current niche might be wedding photos. But in the future, you are planning to expand to baby photos. It means that you should have that in mind when brainstorming domain names.

Changing a domain name is possible, but it can cost a lot of money, plus it will harm your SEO ranking and brand image.

Before you make a final choice, think about your long-term goals and choose a flexible name.

9. Keep it in the target area

It is a powerful tip if you have a local business. It will save you a lot of money and time.

Targeting your area will help the search engine understand where to show your results and make it easier for a customer to find you.

10. Research it before you use it

Now when you have a few options in mind, it is time to make a final decision.

First, check if the name is available on social media. You want to use the same name on your website and social media. In this way, people will be easier for people to make a connection and remember.

Then, check if the name has trademarks registered by some company or is it protected by copyright. Avoiding any possible legal problems is crucial when starting a business.

Conclusion

Finding the right catchy domain name is not so easy as it seems. It takes a lot of effort, and there are various things that you need to consider before you make a final decision.

In this article, we listed the important factors to consider when choosing a domain name.

Plan it wisely and keep your long-term plan in mind. Also, it shouldn’t be too fluffy. The shorter – the better. Include the keywords if it makes sense. And most importantly, check the availability before you go live. The last thing you need is to face legal problems.

Although there are various things to consider, putting some time and effort into choosing the best name for your business will be worth it.

Have you already found your domain name? Tell us about your strategies in the comments.

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